Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

广告必须尊重受众的智慧，如果不能促使他们思考，广告就会被立即驳回。

-- Maurice Saatchi 莫里斯·萨奇