大卫奥格尔维

25 个文章
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
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david-ogilvy 大卫奥格尔维 名人名言
The more informative your advertising, the more persuasive it will be.
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david-ogilvy 大卫奥格尔维 名人名言
The best ideas come as jokes. Make your thinking as funny as possible.
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david-ogilvy 大卫奥格尔维 名人名言
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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david-ogilvy 大卫奥格尔维 名人名言
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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david-ogilvy 大卫奥格尔维 名人名言
Advertising is only evil when it advertises evil things.
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david-ogilvy 大卫奥格尔维 名人名言
I do not regard advertising as entertainment or an art form, but as a medium of information.
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david-ogilvy 大卫奥格尔维 名人名言
A good advertisement is one which sells the product without drawing attention to itself.
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david-ogilvy 大卫奥格尔维 名人名言
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
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david-ogilvy 大卫奥格尔维 名人名言
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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david-ogilvy 大卫奥格尔维 名人名言