大卫奥格尔维

25 个文章
The consumer isn't a moron. She's your wife.
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david-ogilvy 大卫奥格尔维 名人名言
The consumer isn't a moron; she is your wife.
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david-ogilvy 大卫奥格尔维 名人名言
Our business is infested with idiots who try to impress by using pretentious jargon.
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david-ogilvy 大卫奥格尔维 名人名言
You make the best products you can, and you grow as fast as you deserve to.
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david-ogilvy 大卫奥格尔维 名人名言
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
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david-ogilvy 大卫奥格尔维 名人名言
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
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david-ogilvy 大卫奥格尔维 名人名言
Talent ... is most likely to be found among non-conformists, dissenters, and rebels.
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david-ogilvy 大卫奥格尔维 名人名言
What you say in advertising is more important than how you say it.
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david-ogilvy 大卫奥格尔维 名人名言
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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david-ogilvy 大卫奥格尔维 名人名言
The advertisers who believe in the selling power of jingles have never had to sell anything.
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david-ogilvy 大卫奥格尔维 名人名言