威廉·伯恩巴克

16 个文章
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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william-bernbach 威廉·伯恩巴克 名人名言
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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william-bernbach 威廉·伯恩巴克 名人名言
An idea can turn to dust or magic, depending on the talent that rubs against it.
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william-bernbach 威廉·伯恩巴克 名人名言
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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william-bernbach 威廉·伯恩巴克 名人名言
Nobody counts the number of ads you run; they just remember the impression you make.
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william-bernbach 威廉·伯恩巴克 名人名言
We don't ask research to do what it was never meant to do, and that is to get an idea.
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william-bernbach 威廉·伯恩巴克 名人名言
I warn you against believing that advertising is a science.
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william-bernbach 威廉·伯恩巴克 名人名言
Because an appeal makes logical sense is no guarantee that it will work.
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william-bernbach 威廉·伯恩巴克 名人名言
Advertising doesn't create a product advantage. It can only convey it.
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william-bernbach 威廉·伯恩巴克 名人名言
Properly practiced creativity can make one ad do the work of ten.
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william-bernbach 威廉·伯恩巴克 名人名言