李奥贝纳

20 个文章
Too many ads that try not to go over the reader's head end up beneath his notice.
Cube681
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leo-burnett 李奥贝纳 名人名言
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Cube681
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leo-burnett 李奥贝纳 名人名言
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Cube681
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leo-burnett 李奥贝纳 名人名言
There is no such thing as a permanent advertising success.
Cube681
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leo-burnett 李奥贝纳 名人名言
To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
Cube681
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leo-burnett 李奥贝纳 名人名言
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Cube681
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leo-burnett 李奥贝纳 名人名言
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Cube681
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leo-burnett 李奥贝纳 名人名言
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Cube681
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leo-burnett 李奥贝纳 名人名言
What helps people, helps business.
Cube681
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leo-burnett 李奥贝纳 名人名言
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Cube681
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leo-burnett 李奥贝纳 名人名言