leo-burnett

20 个文章
A good ad which is not run never produces sales.
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leo-burnett 李奥贝纳 名人名言
Plan the sale when you plan the ad.
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leo-burnett 李奥贝纳 名人名言
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
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leo-burnett 李奥贝纳 名人名言
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
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I regard a great ad as the most beautiful thing in the world.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
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leo-burnett 李奥贝纳 名人名言