Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

好的稿子不能只是为了谋生而写，不能只是说说而已。你必须相信产品。

-- David Ogilvy 大卫奥格尔维