david-ogilvy

25 个文章
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
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david-ogilvy 大卫奥格尔维 名人名言
Ninety-nine percent of advertising doesn't sell much of anything.
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david-ogilvy 大卫奥格尔维 名人名言
Never stop testing, and your advertising will never stop improving.
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david-ogilvy 大卫奥格尔维 名人名言
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
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david-ogilvy 大卫奥格尔维 名人名言
If it doesn't sell, it isn't creative.
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david-ogilvy 大卫奥格尔维 名人名言